New Store Location Survey
Before signing the lease: local demand, travel patterns, and the anchor draw.
4 questions · 1 page · about 3 minutes to answer · fully editable after you start
Location analytics count cars; this survey asks the people in them. Fielded to the target catchment, it measures category demand locally, current shopping destinations and their pull, travel-time tolerance, and what would make a new store the new habit.
The currently-travel-to answers map the competitive gravity a heat map cannot: people name the anchor that drags them past your proposed corner. Replace [product category] with what the store will sell before you share it.
Template preview
This is a picture of every question as a respondent would see it, so nothing on it can be clicked or typed into. Use this template to get your own editable copy.
Opens in the Light theme, or in your own default theme if you have set one — change it anytime to any of the 4 built-in looks, or build your own on a paid plan.
Page 1
Shopping around here
This survey asks where you shop now and what would bring you to a new store. Your answers help us decide where to open. It takes about 3 minutes.
Q1.Your area/neighbourhood (rough is fine)*
Q2.Where do you currently go for [product category]?*
- A nearby competitor
- A retail park/mall trip
- Mostly online
- I go without - nothing convenient
- Other…
Q3.How far will you travel for a good [product category] store?
- Walking distance only
- 5 to 10 minutes
- 11 to 20 minutes
- It joins a bigger trip
Q4.What would make a new local store your habit rather than a curiosity?*
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