Online Store Usability Survey
Search, filters, product pages, and mobile checkout – the shop's UX, audited by shoppers.
4 questions · 1 page · about 2 minutes to answer · fully editable after you start
Every online store believes its search works until shoppers grade it. This usability survey audits the shopping tools – search accuracy, filter usefulness, product-page completeness, and the mobile checkout – and asks where the shopper gave up last time something went wrong.
The product-page question (what information was missing?) writes your content roadmap: missing dimensions, materials, and real photos are the answers that convert browsers who currently leave to check elsewhere.
Template preview
This is a picture of every question as a respondent would see it, so nothing on it can be clicked or typed into. Use this template to get your own editable copy.
Opens in the Light theme, or in your own default theme if you have set one — change it anytime to any of the 4 built-in looks, or build your own on a paid plan.
Page 1
Shopping the site
This survey asks how easy our online store is to use. Your answers help us fix what makes shopping harder than it should be. It takes about 2 minutes.
Q1.How would you rate each of the shopping tools?*
| Poor | OK | Great | Not applicable | |
|---|---|---|---|---|
| Search results accuracy | ||||
| Filters and sorting | ||||
| Product page information | ||||
| Photos and videos | ||||
| Mobile experience |
Q2.What product information do you often find missing?
Q3.Have you ever given up mid-purchase on this site?
- Never
- Once
- More than once
Q4.What made you give up?
Asked only if the answer to Q3 is “Once” or “More than once”.
Where this template is used
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