Retail Loyalty Tier Feedback
Do tiers motivate: status meaning, attainability, and benefits actually used.
4 questions · 1 page · about 1 minute to answer · fully editable after you start
Tiered loyalty motivates when the next tier feels reachable and the current one feels felt. This survey tests both mechanics: tier awareness and attainability perception, benefits actually used versus decorative, and status meaning – whether the tier changes how customers feel treated.
The near-tier segment (aware and close to the next level) is your activation goldmine; the benefits-unused data is your programme cost audit.
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Page 1
Your membership tier
This survey asks how you find our loyalty tiers and their benefits. Your answers help us make the programme worth being part of. It takes about 1 minute.
Q1.Do you know your current tier and what the next one needs?*
- Both, exactly
- My tier, vaguely the next
- Honestly no
Q2.Your tier's benefits...*
| Use often | Used once or twice | Never used | Did not know about | |
|---|---|---|---|---|
| Free delivery/priority services | ||||
| Exclusive discounts | ||||
| Early access | ||||
| Birthday/anniversary perks |
Q3.Does your tier change how you feel treated as a customer?
Q4.What benefit would make the next tier worth chasing?
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