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Automotive

New Car Purchase Survey

The showroom-to-delivery journey: pressure, transparency, and the handover moment.

4 questions · 1 page · about 2 minutes to answer · fully editable after you start

Car buying carries decades of reputation baggage, and dealers who beat the stereotype win referrals for years. This post-delivery survey measures the stereotype points directly: sales pressure level, price and fee transparency, finance explanation quality, and the delivery handover that should feel like an occasion.

The would-send-a-friend question, by salesperson, is your floor's real leaderboard – and the pressure score explains most of its variance.

Template preview

This is a picture of every question as a respondent would see it, so nothing on it can be clicked or typed into. Use this template to get your own editable copy.

Opens in the Light theme, or in your own default theme if you have set one — change it anytime to any of the 4 built-in looks, or build your own on a paid plan.

Page 1

Buying your car from us

Congratulations on your new car. This survey asks how buying it went, so we can improve the experience for the next buyer. It takes about 2 minutes.

Q1.How would you rate each part of the experience?*

PoorFairGoodExcellentNot applicable
Feeling welcomed, not hunted
Knowledge of the salesperson
Transparency on price and fees
Finance explained clearly
Options explained clearly
The delivery handover

Q2.How much pressure did you feel to buy?*

12345
None - my paceHeavy pressure

Q3.How likely are you to recommend this dealership to a friend?

012345678910
Not at all likelyExtremely likely

Q4.What is the one thing we should change about how we sell?

Respondent types their answer here…

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