News Media Trust Survey
Trust, balance, and correction credibility – the currency of any newsroom.
4 questions · 1 page · about 2 minutes to answer · fully editable after you start
News outlets sell one product: being believed. This audience survey measures the components of that belief – accuracy perception, balance, separation of news from opinion, and correction credibility, the underrated trust builder – plus where readers go to verify when they doubt a story.
The verify-where answers position you in your audience's trust hierarchy; the corrections question is worth its discomfort, because a newsroom that measures its trust can defend it.
Template preview
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Page 1
Trusting our journalism
This survey asks how far you trust our reporting and why. Your honest answers, including the critical ones, help us improve how we work. It takes about 2 minutes.
Q1.How much do you agree?*
| Disagree | Unsure | Agree | |
|---|---|---|---|
| Reporting is factually accurate | |||
| Coverage is balanced | |||
| News and opinion are clearly separated | |||
| Mistakes are corrected openly |
Q2.Overall trust in our reporting?*
Q3.When you doubt one of our stories, where do you check?
- Another mainstream outlet
- Social media
- Primary sources
- Fact-check sites
- I rarely doubt them
Q4.What coverage decision most affected your trust in us - up or down?
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