Post-Event Feedback Survey

Send this within twenty-four hours. Event feedback decays faster than almost any other kind: specific, useful recollections of a session, a venue or a queue become a general impression within days, and general impressions cannot be acted on.

The template covers the whole arc — registration, venue, content, speakers, networking, catering and value for money — because attendees rarely separate them unprompted, and each part has a Not applicable choice for anything someone skipped. Someone who could not find parking will rate the content lower unless you give them somewhere else to put that. An overall rating, a comparison with what they expected and the standard recommend question give you the headline.

It closes by asking whether they would attend again and what would make them more likely to. Those two together are the planning input for the next event: the first is your baseline, and the second is the list of things to change, written by the people who will decide whether to come back. An optional last page asks whether it was their first event with you and how they heard about it.