Find out why customers cancel — before the next one does
Cancellation reasons live in support tickets and guesswork. By the time anyone aggregates them, the pricing page has been wrong for two quarters.
The short way: A two-minute exit survey that fires at cancellation, categorises the reason, and puts 'too expensive' in front of you in time to tell it from 'shutting down'.
Ready-made templates for this
Prefer to start from a questionnaire rather than a description? These are already written.
Churn & Cancellation Survey
Customer Experience
Learn the real reason customers cancel - and what would have kept them.
Customer Win-back Survey
Customer Experience
Ask lapsed customers what changed and what it would take to bring them back.
Trial Exit Survey
Product & UX
Ask expiring trials what happened - value missed, blockers hit, or timing wrong.
Cancellation Flow Feedback
Product & UX
The exit reviewed by exiters: friction felt, offers landed, and dignity kept.
Type this — that’s the whole job
“A cancellation survey asking why the customer is leaving, what nearly kept them, and where they're going”
Build it now — freeNo setup, no tutorial. The words above go with you — review what the AI builds, then share the link.
How it works — three steps
Questions that depend on an earlier answer are shown only to the people they apply to. A rule can show or hide a single question (it appears on the same page as soon as the answer that triggers it is given), show a whole page only when it applies, or jump past pages that don’t. Turn on Skip logic and the AI adds the rules; you can adjust them in the builder’s Logic tab.
- 1
Describe your product and what you suspect — the AI drafts reason categories plus an open field.
- 2
Review the reason list; it's the part worth ten minutes of your judgement.
- 3
Embed the link in your cancellation flow, and turn on the link's response alerts so new answers reach you within minutes.
What’s doing the work
Skip logic
'Where are you going?' only appears for people who picked 'switching to another product'.
Response alerts
You, and up to five colleagues, hear within minutes that new cancellations have answered — soon enough to call the 'too expensive' ones.
Web embed
The survey sits inside your cancellation page rather than a jarring external hop.
Questions people ask
When should the churn survey appear?
In the cancellation flow itself, before confirmation — response rates fall off a cliff once the account is closed.
Should I offer an incentive to complete it?
Usually no. Keep it to four questions and completion takes care of itself; incentives at cancellation attract noise.
Minutes, not weeks. That’s the deal.
Start free