Customer Win-back Survey
Ask lapsed customers what changed and what it would take to bring them back.
4 questions · 1 page · about 1 minute to answer · fully editable after you start
Customers who quietly stopped buying rarely tell you why – this survey asks them directly, some months later. It probes what they use instead, what would tempt them back, and whether the reason they left has since been fixed.
Pair it with a genuine incentive in your outreach email. Even the non-returners leave you a competitor map: you learn exactly who you are losing to and on what grounds.
Template preview
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Page 1
We would love you back
You used to be one of our customers and we would like to understand why that changed. Your honest answers help us decide what to fix. It takes about 1 minute.
Q1.What best describes why you stopped using us?
- Found a better alternative
- Price stopped being worth it
- My needs changed
- A bad experience
- Just drifted away
- Other…
Q2.What are you using instead, if anything?
Q3.What would most tempt you to come back?
- A lower price
- New features
- A fresh start with better onboarding
- Nothing, I have moved on
- Other…
Q4.How likely are you to give us another try in the next 6 months?
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