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Retail & E-commerce

Subscription Box Feedback Survey

Curation quality, value, and surprise-vs-repeat balance for box subscribers.

5 questions · 1 page · about 1 minute to answer · fully editable after you start

Subscription boxes sell curation, and curation is a moving target: too repetitive and subscribers drift, too random and they feel unseen. This survey scores this month's box – excitement on opening, item-by-item hits and misses, perceived value against price – and asks the personalisation question that keeps churn down: what should we know about your taste that we clearly do not.

Run it with every box or every second box; the trend across boxes matters more than any single verdict.

Template preview

This is a picture of every question as a respondent would see it, so nothing on it can be clicked or typed into. Use this template to get your own editable copy.

Opens in the Light theme, or in your own default theme if you have set one — change it anytime to any of the 4 built-in looks, or build your own on a paid plan.

Page 1

This month's box

This survey is about your latest box. Tell us what you liked, what you will use and what was not for you, so we can improve the boxes we send. It takes about 1 minute.

Q1.Opening the box, how excited were you by what you saw?*

12345
UnderwhelmedThrilled

Q2.How many items will you actually use?*

  • All of them
  • Most
  • About half
  • One or two
  • None

Q3.Value for the monthly price?

12345
Poor valueGreat value

Q4.What should we know about your taste that this box missed?

Respondent types their answer here…

Q5.How are you feeling about your subscription?

  • Staying happily
  • Staying for now
  • Considering cancelling

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