Sustainable Shopping Survey
How much sustainability really moves your customers – and what they will pay for it.
4 questions · 1 page · about 2 minutes to answer · fully editable after you start
Every customer says sustainability matters; fewer pay for it; the difference is your merchandising strategy. This survey separates stated values from purchase behaviour: which sustainable attributes customers have actually chosen recently, the premium they will genuinely carry, and which claims they trust versus dismiss as greenwash.
The trust question calibrates your labelling: certifications customers recognise move purchases; vague eco-language may count against you with the most engaged segment, which the trust question lets you check.
Template preview
This is a picture of every question as a respondent would see it, so nothing on it can be clicked or typed into. Use this template to get your own editable copy.
Opens in the Light theme, or in your own default theme if you have set one — change it anytime to any of the 4 built-in looks, or build your own on a paid plan.
Page 1
Sustainability and your shopping
This survey asks how sustainability affects what you choose to buy. There are no right or wrong answers, and we want to know what you really do. It takes about 2 minutes.
Q1.In the last three months, have you chosen a product because it was...
| No | Once | Several times | |
|---|---|---|---|
| Recycled or recyclable | |||
| Locally made | |||
| Plastic-free packaged | |||
| Second-hand or refurbished |
Q2.What premium would you pay for a clearly more sustainable version?*
- None
- Up to 5%
- Up to 15%
- Up to 30%
- Whatever it costs
Q3.Which claims do you actually trust? Tick all that apply.
- Recognised certifications
- Detailed supply-chain info
- Brand reputation
- Honestly, none of them
Q4.What should we change about our products or packaging first?