Field a proper study, and hand over analysis-ready data.
Screen and route your sample, test concepts and prices, then analyse with cross-tabs and significance testing, or take the data to SPSS and R. Free to start.
Free to start, SPSS and R exports included. The Pro plan adds cross-tabs with significance testing and weighting; Business adds quotas and quality flags. Compare plans
The demo is read-only and uses example data. Once inside, open Cold Brew Subscription — Concept Test 2026 or Cold Brew Subscription — Price Study from My Surveys.
1.Design it like a researcher
Skip logic of up to five conditions, screen-outs stored apart from completes, option order shuffled per respondent, and questions and pages shown in random order, with the order each person saw stored on their response. Show concepts as picture cards, pipe earlier answers into later questions, and get a Van Westendorp price reading when the survey carries the four standard price questions.
2.Field it with any panel
Link variables capture a panel's respondent ID on every response, and redirects send completes and screen-outs back to separate URLs with their IDs filled in. Bot submissions are discarded before they are counted. On Business, quotas close a segment once it has enough responses, and speeders, straight-liners and repeat submissions are flagged for you to review.
3.Analyse with the right tools
Cross-tabs give column %, row % or counts with column means, and cells carry the letters of the columns they are significantly higher than; small bases are flagged and never tested. Weight by one variable and the weights flow into cross-tabs, segments and exports. Cross-tabs and weighting are on Pro; descriptive statistics and automatic segments are on every plan.
4.Deliver data and decks
Download an SPSS .sav file with variable and value labels, or an R bundle with the data, a codebook and a ready-to-run script. Variable codes and option values are kept through reorders, so files from different waves merge cleanly. A Decision Report exports to PowerPoint with native charts, Word or PDF.
Start from a real template
Each opens its own page, where you can preview every question before you use it.
Product Concept Test Survey
Appeal and believability on seven-point scales, how different it is, and purchase intent at the price shown.
Pricing Sensitivity Survey
The four Van Westendorp price questions, too cheap to too expensive, plus a payment-model preference.
Brand Perception Study
Familiarity, how strongly people link the brand with each attribute, three words that come to mind, and how it compares.
More on this topic: Concept and idea testing.
Guides: Market research survey design and Survey sample size.
Questions people ask
Do you supply respondents?
No. Thisys does not sell panel sample. Bring your own list, or use a panel provider: link variables capture their respondent ID and redirects send each person back to them with it.
Can I weight on more than one variable?
Not inside Thisys: weighting uses one variable, with a multiplier per answer. For weights across several variables at once, such as raking, calculate them in SPSS or R from the exported data.
Will the files open in SPSS and R?
Yes, on every plan. The .sav file has short variable names, the question as its label and coded values with value labels. The R bundle has the data, a codebook and a script that reads them.
What does it cost?
Free covers unlimited surveys and 1,000 answers a month, which is about 100 complete responses to a 10-question survey (an answer is one person answering one question). Pro is US$19 a month and adds cross-tabs with significance testing, weighting and 50,000 answers. Business is US$99 a month and adds quotas, response quality flags and a team workspace of up to 10. Prices exclude taxes. Customers in Australia are billed in Australian dollars, and the A$ price and GST are shown before you pay.
Free to start, and nothing to install.
Free to start, SPSS and R exports included. The Pro plan adds cross-tabs with significance testing and weighting; Business adds quotas and quality flags.